Tds on Sponsoring , Income Tax

[PONNADA B K RAVIKUMAR]

we are sponsoring an event , which is going to happnen in july'10, where as he raised the bill in june'10 My querey is whether we have to deduct tds or not, if so under whcih section 194C or another other section Second since from now onwards we have to issue quarterly tds certificate, whether we have to account in june'10 or July'10 Pls check and reply asap Thanks

Posts / Replies

[Rama Krishana]

Sponsorship is an activity which is in the nature of Advertisement and therefore, TDS is required to be deducted under section 194C. Further for the purpose of TDS, date of receipt of bill is immaterial. What is material is date of debit/credit in books of accounts or date of making payment. Therefore, you can plan accordingly.