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Issues Involved:
1. Disallowance of service charges. 2. Disallowance of marketing expenses. 3. Tribunal's remand order for de novo consideration by the Assessing Officer. Issue-wise Detailed Analysis: 1. Disallowance of Service Charges: The petitioner, a subsidiary of Coca Cola South Asia India Holding, challenged the disallowance of service charges amounting to Rs. 10,80,04,482 by the Assessing Officer (AO). The AO disallowed these charges on the grounds that they related to earlier years. The Commissioner of Income-tax (Appeals) [CIT(A)] upheld the disallowance, noting that the services rendered by Coca Cola India Inc. (CCI Inc.) benefited not only the petitioner but also other group companies, and included non-allowable expenses like foreign travel of employees' wives. The Tribunal, however, remanded the matter to the AO without addressing the specific issues raised by the petitioner, such as the non-existence of group concerns in India during the assessment year, the necessity of maintaining TCCC's brand image, and the business interest in rendering services to bottlers. 2. Disallowance of Marketing Expenses: The petitioner claimed marketing expenses amounting to Rs. 73,79,03,469, out of which the AO disallowed Rs. 17,99,74,343 due to discrepancies in payments and confirmations from various parties. The CIT(A) reduced this disallowance to Rs. 10,00,00,000. Both the petitioner and the Revenue appealed against this order. The Tribunal, without addressing specific issues such as prior period expenses, differences/no reply cases, ad hoc disallowance, and the capital nature of certain expenditures, remanded the matter to the AO for a detailed examination. 3. Tribunal's Remand Order for De Novo Consideration: The Tribunal's decision to remand the case for de novo consideration by the AO was challenged by the petitioner. The Tribunal directed the AO to segregate the expenses year-wise and determine their allowability, which was beyond the scope of the appeal. The petitioner argued that the Tribunal should have adjudicated the specific issues raised instead of remanding the entire matter. The court agreed with the petitioner, noting that the Tribunal failed to consider the specific grounds of appeal and unjustifiably remanded the matter. Conclusion: The court found that the Tribunal erred in remanding the case without addressing the specific issues raised in the appeal. The Tribunal's order directing the AO to reconsider the entire claim of service charges and marketing expenses was set aside. The case was remitted back to the Tribunal for disposal in accordance with law, focusing on the specific issues raised in the appeal. The writ petition succeeded, and the rule was made absolute in favor of the petitioner, with no order as to costs.
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