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Issues involved: Interpretation of the terms "publicity" and "sales promotion" for the purposes of section 37(3A) of the Income-tax Act, 1961.
Summary: The High Court of Madras addressed the Revenue's persistence in a matter concerning the deduction claimed by the assessee for commission paid to secure orders for imported photographic equipment. The Central Board of Direct Taxes had clarified the scope of "publicity" and "sales promotion" in a circular, stating that certain expenses fall within the ambit of section 37(3A) of the Act. The Income-tax Officer allowed the deduction, but the Commissioner disallowed it as sales promotion expenses. The Tribunal reversed the Commissioner's decision, in line with the circular. The Court emphasized the distinction between sales and sales promotion, noting that expenses related to normal sales should be allowed under section 37, while sales promotion expenses are aimed at generating interest among potential customers. The Court upheld the Tribunal's decision, ruling that commission paid to intermediaries for sales does not constitute sales promotion expenses under section 37(3A) of the Act. The assessee was awarded costs in each tax case.
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