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TMI Blog2015 (7) TMI 440X X X X Extracts X X X X X X X X Extracts X X X X ..... t the instance of the Assessee is directed against the order of the Ld.CIT(Appeals)-XII, New Delhi dt. 19.8.2013, pertaining to the Assessment Year 2010-11. 2. The solitary issue that is raised in the appeal is whether the CIT(Appeals) is justified in confirming the disallowance of Rs. 8,07,123/- in respect of advertisement expenses. 3. The assessee is a company, engaged in the business of tradi ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... ounds raised in appeal and the facts of the case as well as the submission filed by the AR of the appellant. The Assessing Officer has disallowed the claim of advertisement expenditure to the extent of 75% stating the reason that the expenditure was incurred during the month of March. Clearly the impact of advertisement was spilling over to the next financial year as well and is of enduring nature ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... of business and does not partake the character of the capital expenditure. Primarily the Income tax authorities have disallowed 75% of the total advertisement expenses for the reason that the benefit of these expenses would have spilled over to the next year. These advertisement expenses are recurring expenses incurred for sales promotion. There is no enduring benefit by incurring these expenses. ..... X X X X Extracts X X X X X X X X Extracts X X X X
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