Expenditure on brand building doesn't ensure capital benefit or lasting business value, despite statutory recognition of intangible assets.

Just because an expenditure is debited in books towards brand building, which it purportedly is, and statutory recognition has since been accorded to such an intangible asset, as a “brand” would not by itself imply that an advantage in the capital field, or of enduring value to the business has, arisen to the assessee upon incurring the expenditure. - AT .....

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