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TMI Blog2017 (3) TMI 866X X X X Extracts X X X X X X X X Extracts X X X X ..... advertisement” under reverse charge mechanism or not? Held that: - the said magazine ‘Fertilizer Focus’ gives the information regarding various machineries and the products and also various articles in respect of fertilizers and fertilizer industry. Hence the magazine ‘Fertilizer Focus’ will be covered under the definition of ‘Book’ and an advertisement placed by the appellant in the magazine b ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... or advertisement in a foreign magazine is liable to be taxed under the category of sale of space or time for advertisement under reverse charge mechanism and will not be considered as advertisement in print media. Accordingly, show-cause notice was issued for the demand of service tax with interest and also for imposition of penalties. Adjudicating authority after following due process of law co ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... 5) (zzzm) of Finance Act, 1994, we find that the said definition excludes sale of space for advertisement in print media and sale of time slots by a broadcasting agency or organization. Appellant had claimed that the advertisement put forth by them in the magazine Fertilizer Focus was in print media an argument disposed of summarily by the lower authorities, only on the ground that magazine Fer ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... le as the said magazine Fertilizer Focus gives the information regarding various machineries and the products and also various articles in respect of fertilizers and fertilizer industry. Hence in our considered view the magazine Fertilizer Focus will be covered under the definition of Book and an advertisement placed by the appellant in the magazine being in print media is excluded from the ..... X X X X Extracts X X X X X X X X Extracts X X X X
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