Disallowance of expenses on brand reminders and expenses incurred on purchase of medical books and...

Disallowance of expenses on brand reminders and expenses incurred on purchase of medical books and journals provided to HealthCare Professionals ('HCPs') - violation of Indian Medical Council (Professional Conduct, Etiquette and Ethics) - Once it is found that the expenditure is in the nature of advertisement expenditure, the question raised by the Assessing Officer loses significance. .....

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