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TMI BlogGoyal Salt strengthens brand in Tier 1 to 6 citiesX X X X Extracts X X X X X X X X Extracts X X X X ..... Goyal Salt strengthens brand in Tier 1 to 6 cities X X X X Extracts X X X X X X X X Extracts X X X X ..... ital media to strengthen its positioning in the Tier 1 to 6 cities. While Karisma Kapoor is the face of this campaign, Goyal Salt is also employing a robust marketing spend to amplify the campaign aimed at building brand awareness and affinity. The company has its largest consumer base in North India with presence in Bihar, Delhi, Haryana, Jharkhand, Madhya Pradesh, Punjab, Rajasthan, Uttar Prad ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... esh, and West Bengal. It is followed by brand presence in Western and Eastern part of the country like Maharashtra, Gujarat, Assam and Odisha. To lead its brand campaign, Goyal Salt has roped in actress Karisma Kapoor as its brand ambassador. With this association, Karisma Kapoor is a part of the brand’s campaigns in which she is seen promoting all the brand’s products including its latest launc ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... h – Goyal Black Salt. Goyal Salt produces premium industrial and edible salts which Includes Triple Refined Free Flow Iodized Salt, Industrial Salt, Double Fortified Salt, and Triple Refined Half Dry Salt. Pramesh Goyal, Managing Director said, “With Karisma Kapoor as our brand ambassador, we aim to communicate directly with our customers, building a strong relationship. Her brilliance in acting ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... has wowed audiences and has conquered millions of hearts. We too have built class products for masses and on a loyal customer base with a strong relationship of over a decade. With her strong persona and our commitment to offering the incredible taste and health benefits of Goyal Salt, we want to strengthen the trust of our users.” Goyal Salt has also appointed Oberoi IBC as a digital agency whic ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... h runs regular campaigns on social media for better brand outreach. Its digital campaign ‘Ek Chutki Swad aur Sehat Ki’ is aimed to create a more intimate connection with its audience. Sharing how the concept fits the brand perfectly, Pramesh Goyal, Managing Director said, “The aspirations of people in smaller cities are growing at a big scale and so is their appetite for taste and health. Sprink ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... led with sehat and seasoned with swad, the brand's philosophy of ‘Ek Chutki Swad aur Sehat Ki’ connects with New India which yearns for better taste and great health in just one pinch. The brand's digital campaigns are a befitting extension to our mission of bringing unparalleled quality products to a wider audience. Goyal Salt’s overall performance has been strong, buoyed by the rapid growth. The ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... marketing spend as a percentage of the sales would be 2.5% from FY26 onwards.” (Disclaimer: The above press release comes to you under an arrangement with PNN and PTI takes no editorial responsibility for the same.). PTI PWR PWR X X X X Extracts X X X X X X X X Extracts X X X X
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