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Income Tax - Highlights / Catch Notes

Home Highlights March 2018 Year 2018 This

Disallowance of advertisement expenditure - Merely because the ...


Taxpayer's Segregation of Costs for Specific Project Doesn't Alter Nature of Ad Expenditure.

March 12, 2018

Case Laws     Income Tax     AT

Disallowance of advertisement expenditure - Merely because the assessee segregated the cost of expenditure in relation to a particular project and later stage claimed as general advertisement expenditure that may not alter the character of the advertisement expenditure incurred by the assessee. - AT

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