Disallowance being 30% of the total advertisement expense - that ...
Case Laws Income Tax
March 2, 2021
Disallowance being 30% of the total advertisement expense - that merely because of the fact that advertisement expenditure incurred by the taxpayer has benefited the third party, the same cannot be disallowed; and that disallowance of any expenditure on ad hoc basis is not permissible in law, hence ordered to be deleted. - AT
View Source