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2008 (4) TMI 397 - AT - Income TaxTDS u/s 194H - distributors incentive , early payment discount and bond expenses paid to distributors - default u/s 201(1) for non deduction of TDS - relationship between the company and its distributors principal and agent or principal to principal ? - manufacture and sale of beer - whether or not the distributors appointed by the assessee could indeed be considered to be agents of the assessee-company? - HELD THAT - It is necessary to appreciate the nature of relationship between the assessee and its distributors. This is for the reason that, as held in the case of Ahmedabad Stamp Vendors Association v. Union of India 2002 (6) TMI 32 - GUJARAT HIGH COURT , unless this relationship is relationship of a principal and agent, the payments made by the assessee cannot partake the character of commission. The approach so adopted by the AO, and which has met CIT(A) s approval as well, is diametrically opposed to the following observations made by the Hon ble Supreme Court in the case of Bhopal Sugars Industries Ltd. v. STO 1977 (4) TMI 151 - SUPREME COURT . The very foundation of the case of the AO is thus devoid of any legally sustainable merits. Hon ble Supreme Court s very pragmatic observations succinctly sum up the principles governing decision on the relationship in case where sale is made subject to certain conditions warranted by the exigencies of business. What is to be really seen is the point of time when property in the goods sold passes from the assessee to the buyer. That undoubtedly is the time when assessee sells the goods to its distributors. The goods are invoiced to the distributor, the distributor has to make the payments within specific time schedules vis- -vis date of invoicing to the distributor, and the risks associated with the goods sold pass on to the distributor when the goods are invoiced to him. It is not unusual that manufacturer of a consumer product puts conditions on the manner in which the product is stored or marketed so as to ensure that reputation of the manufacturer does not suffer. When we look at each component of the distributor incentives, we find that none of these incentives are in the nature of commission. Free issues under trade schemes is assessee s giving free bottles of beer on sale of specified quantities is nothing but a sale incentive by way of trade discount. When the distributor buys x quantity of beer, he gets y quantity as free goods; that is part of the sale where distributor pays for x quantity but gets x y quantity. Similarly, free gift of beer on sponsorships and promotions are sale promotion costs for the assessee company, and so is the incentive travels for the distributors. As for the early payment discount, it is nothing but a cash discount for timely payment of bills by the distributors to the assessee company. By no stretch of logic, this would constitute commission. AO was swayed by the considerations which were not germane to the context, and the CIT(A), in our considered view, erred in confirming the stand of the AO. As for ld DR s vehement reliance on Tribunal s decisions in the cases of Asstt. CIT v. Bharati Cellular Ltd. 2006 (4) TMI 50 - ITAT, KOLKATA and Hindustan Coca Cola Beverages (P.) Ltd. v. ITO 2005 (7) TMI 306 - ITAT JAIPUR , suffice to say that as we have decided the nature of relationship between the assessee company and its distributors in the light of principles laid down by the Hon ble Supreme Court in the case of Bhopal Sugar Ltd. which the co-ordinate Benches did not have the opportunity of being benefited from, we see no need to address ourselves to the guiding principles of those decisions. The normative effect of the judgments of Hon ble Supreme Court is obviously far greater than that of the judgments of the co-ordinate Benches. Therefore, we quash the impugned demands raised on the assessee under section 201(1) read with section 194H of the Act. The assessee gets the relief accordingly. In the result, the appeals are allowed.
Issues Involved:
1. Tax withholding requirements from 'distributors incentive', 'early payment discount', and 'bond expenses' under section 194H of the Income-tax Act, 1961. 2. Nature of the relationship between the assessee and its distributors. 3. Applicability of section 194-I for 'bond expenses'. Detailed Analysis: Issue 1: Tax Withholding Requirements under Section 194H The primary grievance of the assessee was that the CIT(A) should have held that there was no tax withholding requirement from the 'distributors incentive', 'early payment discount', and 'bond expenses' paid to its distributors. The Assessing Officer (TDS) had raised demands under section 201(1) read with section 194H for non-deduction of tax at source from these payments. The Assessing Officer viewed these payments as 'commission' due to the control exercised by the assessee over the distributors, thus requiring tax withholding under section 194H. The CIT(A) upheld the Assessing Officer's view, treating the payments as commission. However, the tribunal found that these incentives were not in the nature of commission but were sales promotion expenses, trade discounts, and cash discounts, and thus did not attract section 194H. Issue 2: Nature of Relationship Between Assessee and Distributors The crux of the case hinged on whether the relationship between the assessee and its distributors was that of principal and agent or principal to principal. The Assessing Officer argued that the restrictions imposed by the assessee on its distributors indicated a principal-agent relationship. However, the tribunal referred to the Supreme Court's observations in Bhopal Sugars Industries Ltd. v. STO, which stated that conditions imposed on a buyer do not necessarily convert a sale into an agency. The tribunal concluded that the distributors were independent entities purchasing goods from the assessee, and the relationship was principal to principal. The distributors bore the risks and rewards of the goods once invoiced, indicating a sale rather than an agency. Issue 3: Applicability of Section 194-I for 'Bond Expenses' The Assessing Officer also raised demands under section 194-I for 'bond expenses', treating part of these expenses as rent. The CIT(A) disagreed with this view, considering the payments as commission subject to section 194H instead. The tribunal found that the payments for bond expenses were reimbursements for unloading charges, transportation, transit breakages, and other operational expenses, not rent. Thus, section 194-I was not applicable. Conclusion: The tribunal quashed the demands raised under section 201(1) read with section 194H, concluding that the payments made to distributors were not in the nature of commission and did not require tax withholding. The appeals were allowed, providing relief to the assessee.
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