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2024 (9) TMI 739 - HC - Income TaxTP Adjustment - Comparability selection - attribution of profits between the respondent assessee and the foreign Associated Enterprise AE - TPO appears to have been influenced by the sheer size of the transaction set which was undertaken between the respondent assessee and its foreign AE thus taken the view that internal comparables would not be acceptable - HELD THAT - ITAT held if the size of the uncontrolled transaction is too small it may provoke an inquiry by the TPO to ensure that it is not a contrived transaction outside the normal course of business or with regard to other significant factors surrounding smallness of such transaction. However in our considered view in none of these cases a comparable can be rejected on the basis of its size per se. In this view of the matter the authorities below were clearly in error in rejecting the internal comparable i.e. profitability of assessee s transactions with Non AEs on the ground that the volume of business with non AEs was too small vis-a-vis business with AEs. As also bearing in mind entirety of the case the assessee was quite justified in adopting internal TNMM and comparing the profit earned on its transactions with AEs with profit earned with Non AEs. Accordingly the ALP adjustment deserves to be deleted. We find no justification to interfere with the view as expressed. As decided in Sony Ericsson Mobile Communications India P. Ltd 2015 (3) TMI 580 - DELHI HIGH COURT identification of the potential comparables is the key to the transfer pricing analysis. As a sequitur it follows that the choice of the most appropriate method would be dependent upon the availability of potential comparable keeping in mind the comparability analysis including befitting adjustments which may be required. As the degree of the comparability increases extent of potential differences which would render the analysis inaccurate necessarily decreases. Attribution of profits between the assessee and foreign Associated Enterprise (AE) - Following the principle of consistency we find no justification to entertain these appeals on the issue of attribution. They consequently fail and shall stand dismissed.
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