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2010 (12) TMI 25 - SC - Central ExciseSSI Exemption - Use of brand name of TATA alongwith with own brand namd ACE on cover assembly as TATA ACE - Held that - in order to avail of the benefit of the exemption notification the assessee must establish that his product is not associated with some other person. To put it differently if it is shown that the assessee has affixed the brand name of another person on his goods with the intention of indicating a connection between the assessee s goods and the goods of another person using such name or mark then the assessee would not be entitled to the benefit of exemption notification. We may hasten to clarify that if the assessee is able to satisfy the Adjudicating Authority that there was no such intention or that the user of the brand name was entirely fortuitous it would be entitled to the benefit of the exemption. the brand name TATA did not belong to the assessee. It is also evident that by using the said brand name the assessee had not only intended to indicate a connection between the goods manufactured by them and a Tata Company; but also the quality of their product as that of a product of Tata Company as they were supplying their goods to the said company. Thus the bar created in Clause 4 read with Explanation IX of the Notification is clearly attracted in the present case disentitling the assessee from the benefit of the exemption notifications under consideration. We are of the opinion that the decision of the Tribunal is clearly erroneous and deserves to be set aside.
Issues Involved:
1. Eligibility for SSI exemption under Notifications Nos. 1/93-CE and 16/97-CE. 2. Use of another person's brand name and its impact on SSI exemption. 3. Interpretation of Clause 4 and Explanation IX of the Notifications. 4. Burden of proof regarding the ownership of the brand name. Issue-wise Detailed Analysis: 1. Eligibility for SSI exemption under Notifications Nos. 1/93-CE and 16/97-CE: The primary issue was whether the assessee, a small scale industrial unit (SSI), was entitled to the benefits of Notifications Nos. 1/93-CE and 16/97-CE. The assessee was engaged in manufacturing clutch plates and other components and had affixed the brand name "TATA" along with their own brand "ACE" on their products. 2. Use of another person's brand name and its impact on SSI exemption: The Additional Commissioner of Central Excise concluded that the use of the "TATA" brand name, which did not belong to the assessee, disqualified them from claiming the SSI exemption. The Commissioner (Appeals) and the Tribunal, however, found that the brand name "TATA ACE" was different from "TATA" and that the use of "TATA" was merely to indicate the vehicle for which the parts were intended. 3. Interpretation of Clause 4 and Explanation IX of the Notifications: Clause 4 of the Notifications explicitly states that the exemption shall not apply to goods bearing the brand name of another person. Explanation IX defines a brand name as any name or mark used to indicate a connection between the goods and the person using the name. The Supreme Court emphasized that the object of the exemption notification is to benefit industries without the advantage of a well-known brand name, and the use of another's brand name with the intention of indicating a connection disqualifies the assessee from the exemption. 4. Burden of proof regarding the ownership of the brand name: The Revenue argued that the assessee's use of the "TATA" brand name indicated a connection with Tata products, which disqualified them from the exemption. The assessee contended that there was no evidence to prove that "TATA ACE" belonged to another person and that the burden of proof was on the Revenue. The Supreme Court held that the assessee must establish that their product is not associated with another person to avail the exemption. If the brand name of another person is used with the intention of indicating a connection, the exemption is not applicable. Judgment: The Supreme Court concluded that the use of the "TATA" brand name by the assessee indicated a connection with Tata products, disqualifying them from the SSI exemption under Notifications Nos. 1/93-CE and 16/97-CE. The appeal by the Revenue was allowed, the Tribunal's decision was set aside, and the order of the Adjudicating Authority was restored. The Court appreciated the assistance rendered by the Amicus Curiae and ordered no costs.
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