Sirca Paints India Ltd. Acquires 'Wembley' Brand, Expanding Platform and Its Product Portfolio

New Delhi, 21-March-2025 – Sirca Paints India Ltd. (SPIL), a leading name in the premium coatings industry, proudly announces the acquisition of the entire business under the brand name "Wembley" from Wembley Paints & Chemicals and Indo Wembley Paints Private Limited.

With this acquisition, Sirca Paints will integrate Wembley’s full range of products, including thinners, wall paints, enamels, NC (nitrocellulose), melamine, and other coatings, into its portfolio. This strategic move is expected to boost Sirca Paints’ top line by an additional ?100 crore, further strengthening its market position in India’s growing paint and coatings sector with improving EBIDTA margins further.

Commenting on the acquisition, Mr. Sanjay Agarwal, Managing Director of Sirca Paints India Ltd., stated that "This acquisition aligns with our vision to expand our product offerings and cater to a wider customer base. Brand “Wembley” has a strong legacy of last 40 years, and we are excited to integrate its high-quality products into Sirca’s portfolio. We are confident that this will accelerate our growth and enhance our market leadership in the industry. The acquisition will assist in to penetrating deeper into the untapped markets and unleash the real potential of Sirca Paints. Also, this strategic move will benefit all stakeholders, including the investors of the company." The acquisition marks a significant step in Sirca Paints’ aggressive expansion strategy, reinforcing its commitment to providing world-class Italian coatings and premium paint solutions to the Indian market. The integration process is expected to be smooth from day one, ensuring continued support and service for existing Wembley customers, dealers, and distributors.

About Sirca Paints: Sirca Paints India Limited (SPIL) stands as a distinguished leader in the Indian market specializing in the import and manufacture of high-quality Italian wood coating products. Boosting a rich legacy spanning over two decades, SPIL has consistently met the evolving demands for aesthetic wood finishes, contributing significantly to the flourishing furnishing sector in India. As a dynamic player in the Industry, SPIL is deeply involved in the production, sales and export of premium wood coatings and decorative paints Renowned brands under its portfolio include ‘Sirca’ and ‘Oikos’ reflecting a commitment to excellence and innovation. A recent strategic alliance with ‘OIKOS Italy’ a prominent European wall paint company has further elevated Sirca’s standing in the market. This collaboration enables SPIL to introduce premium and luxury wall textured paints to the discerning Indian consumer, aligning with the company’s dedication to offering top-tier products. Bolstering its capabilities, SPIL has inaugurated a state-of-the-art-manufacturing facility, marking a significant step forward in its quest to establish itself as a premier brand in the Indian wood coatings and paints segment. This new facility symbolizes Sirca’s commitment to innovation, efficiency, and sustainability in manufacturing processes. With an ambitious vision of achieving a global presence, the company is actively pursuing opportunities to export its exceptional products to neighboring countries, including Nepal, Bangladesh, and Sri Lanka, leveraging its cutting-edge manufacturing facility located in Sonipat. SPIL is not just a company with a legacy but a forward-thinking entity that blends tradition with Innovation, aiming to leave an indelible mark on the global wood coatings and paints market.

(Disclaimer: The above content is a press release and PTI takes no editorial responsibility for the same.). PTI PWR PWR

Source: PTI