Clarification on TDS applicability for cinematographer and assistant in ad shoot - Income Tax

Dear Experts, I need some clarity on the applicability of TDS in the following scenario: If a company hires a cinematographer and an assistant for shooting an advertisement, would their services fall under the definition of professional services as per Section 194J of the Income Tax Act ? They haven t been specifically notified under rule 6F so would TDS still be applicable under 194J at 10%? If not, under which section should TDS be deducted in such cases? Regards, S Ram