The case dealt with whether advertisement expenditure (deferred revenue) qualifies as allowable revenue...

The case dealt with whether advertisement expenditure (deferred revenue) qualifies as allowable revenue expenditure. The assessee recorded different entries in audited books and income tax return, with no provision for deferred revenue expenditure under the IT Act. ITAT allowed deduction. The High Court referenced a previous judgment in a similar matter involving the assessee, where Revenue did not contest. Additionally, the case addressed the addition of expenses for workmen and staff welfare u/s 40A (9). The High Court upheld the Tribunal's decision favoring the assessee, citing a previous assessment year ruling in the assessee's favor. .....

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