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TMI BlogHDFC Life's New Campaign Highlights Parental Values and Financial Planning with a Heartwarming TwistX X X X Extracts X X X X X X X X Extracts X X X X ..... HDFC Life's New Campaign Highlights Parental Values and Financial Planning with a Heartwarming Twist X X X X Extracts X X X X X X X X Extracts X X X X ..... trates how love, respect, perseverance, and independence transcend appearances to create enduring bonds. HDFC Life has built a reputation for creating relatable and inspiring ad films, and this latest campaign takes a fresh approach. It emphasises how parental teachings serve as a guiding compass for children in an ever-changing world, helping them navigate uncertainties with confidence and inte ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... grity. The heart of the campaign is a story of two brothers whose connection goes beyond appearances, rooted instead, in the shared values imparted by their parents. A simple moment of sibling camaraderie becomes an emotional reminder of the importance of instilling strong values and complementing them with financial planning for a secure future. Commenting on the campaign, Vishal Subharwal, G ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... roup Head Strategy & Chief Marketing Officer, HDFC Life, said, "Parents play a pivotal role as their children’s first teachers and role models. The values they impart serve as a foundation that shapes children’s lives, guiding them with courage and integrity. This campaign highlights how these values, when paired with financial preparedness; create a strong and lasting foundation for families." “I ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... ndian upbringing has always been rooted in family values and cohesion. This unique and heart-warming story of two brothers takes the audiences on an emotional journey showcasing how the values imparted within a family shape not only the present but also the future of the next generation; perfectly bringing to life the HDFC Life message – Sar Utha Ke Jiyo,” Vikram Pandey, Chief Creative Officer, Le ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... o Burnett South Asia, added. Notably, the campaign’s film has been directed by acclaimed filmmaker Shoojit Sircar, adding a unique touch to the storytelling. The campaign will be featured across television, digital platforms, and outdoor media, reaching audiences nationwide. To watch the campaign film, click here. (Disclaimer: The above press release comes to you under an arrangement with ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... Newsvoir and PTI takes no editorial responsibility for the same.). PTI PWR PWR X X X X Extracts X X X X X X X X Extracts X X X X
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