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TDS Deduction on Payments for Dubbing Services Used in Advertisements

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..... TDS Deduction on Payments for Dubbing Services Used in Advertisements
Query (Issue) Started By: - Ramanathan Seshan Dated:- 25-4-2025 Last Reply Date:- 25-4-2025 Income Tax
Got 1 Reply
Income Tax
Dear Experts, We engage individuals and agencies to provide dubbing services for our advertisement campaigns. We would like to understand whether TDS is applicable on payments made for such .....

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..... services. If applicable, under which section of the Income Tax Act should the deduction be made? Regards, S Ram Reply By YAGAY andSUN: The Reply: Yes, TDS is applicable on payments made to individuals or agencies providing dubbing services for your advertisement campaigns. 🎙️ Nature of Dubbing Services: Dubbing services involve: * Voice-over recording by voice artists * So .....

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..... und engineering and syncing * Audio processing/editing by professionals This is a professional and technical service, requiring specialized skill and expertise, especially in a creative/media context. ✅ Applicable Section of the Income Tax Act: 🔹 Section 194J - Fees for Professional or Technical Services Dubbing is generally categorized as a professional service, especially whe .....

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..... n: * The service provider is an individual artist (voice actor, sound editor), or * An agency coordinating professional voiceover and post-production work. Therefore, TDS is applicable under Section 194J for both individuals and agencies engaged in dubbing work. 📌 TDS Rate under Section 194J: Type of Payee Rate of TDS Individual / HUF 10% Company / Firm 10% Note: If the vendor .....

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..... is a resident individual/HUF and qualifies for Section 194M or 194C in some contexts (like contractual arrangements), it may vary - but dubbing typically involves skill, so 194J is safest and most correct. 📎 What if the agency is coordinating multiple voice artists? * If the agency is providing composite dubbing services (voice artist, editing, mastering, etc.), the service is still co .....

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..... nsidered technical/professional, and TDS under Section 194J @ 10% applies. ❗ Exemption Threshold: * TDS under 194J is not applicable if total payment to a party during the financial year is Rs.30,000 or less. ✅ Summary Table: Particulars Details Nature of Service Dubbing (voice-over, syncing, editing) TDS Applicable? ✅ Yes Applicable Section 🔹 Section 194J (P .....

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..... rofessional/Technical services) TDS Rate 🔹 10% (for individuals and entities) Threshold Limit Rs.30,000 per FY per payee GST Exclusion? TDS should be on base amount excluding GST, if shown separately ***  
Discussion Forum - Knowledge Sharing .....

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