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Income Tax - Highlights / Catch Notes

Home Highlights August 2013 Year 2013 This

TPO has imputed a very large T.P. adjustment in respect of AMP ...


TPO Challenges AMP Expenses, Claims They Boost Suzuki's Brand Value, Not Just Maruti's Since 1982.

August 22, 2013

Case Laws     Income Tax     AT

TPO has imputed a very large T.P. adjustment in respect of AMP expenses on the basis that the said expenses incurred by the assessee year after year since 1982 have resulted in a significant increase in Suzuki's brand value - Suzuki cannot be considered to be a weak brand which is only reinforcing on Maruti's brand and taking away value from it - AT

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