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Income Tax - Highlights / Catch Notes

Home Highlights April 2016 Year 2016 This

Brand promotion expenses - No new asset is created by incurring ...


Brand Promotion Expenses Allowed as Revenue Expenditure, Not Capital; No New Asset Creation: Assessing Officer's Decision.

April 5, 2016

Case Laws     Income Tax     AT

Brand promotion expenses - No new asset is created by incurring the expenses. It is also not the case of the AO that the expenses are capital expenditure - Allowed as revenue expenditure - AT

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