Brand promotion expenses - No new asset is created by incurring ...
Brand Promotion Expenses Allowed as Revenue Expenditure, Not Capital; No New Asset Creation: Assessing Officer's Decision.
April 5, 2016
Case Laws Income Tax AT
Brand promotion expenses - No new asset is created by incurring the expenses. It is also not the case of the AO that the expenses are capital expenditure - Allowed as revenue expenditure - AT
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