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2016 (5) TMI 1379 - AT - Income Tax


Issues Involved:
1. Transfer pricing adjustment on account of advertisement, marketing, and sales promotion expenses (AMP expenses).
2. Set-off of unabsorbed depreciation.
3. Inclusion of selling expenses for determining the value of the brand.
4. Application of the Bright Line Test (BLT) method.

Issue-wise Detailed Analysis:

1. Transfer Pricing Adjustment on Account of AMP Expenses:
The primary issue revolves around the transfer pricing (TP) adjustment related to AMP expenses, including a mark-up of Rs. 41.74 crores. The assessee, a wholly-owned subsidiary of a French company, incurred AMP expenses which the Transfer Pricing Officer (TPO) deemed excessive. The TPO applied the Profit Split Method (PSM) and Bright Line Test (BLT) to determine the Arm's Length Price (ALP) of the AMP expenses, attributing a significant portion of global profits to AMP activities. The TPO rejected most of the comparables selected by the assessee and introduced new ones, ultimately making substantial AMP adjustments.

The assessee contended that AMP expenses were not international transactions as per section 92B of the Act and were incurred for business promotion within India without any agreement with the associated enterprises (AEs) for reimbursement. The Dispute Resolution Panel (DRP) upheld the TPO's findings.

Upon appeal, it was argued that AMP expenses were incurred for promoting the assessee's own products and not the brands owned by the AEs. The Tribunal, referencing various High Court judgments, concluded that AMP expenses do not constitute an international transaction in the absence of an agreement for sharing such expenses. The Tribunal directed the deletion of the TP adjustments made by the AO, including the mark-up adjustments.

2. Set-off of Unabsorbed Depreciation:
The second issue pertained to the set-off of unabsorbed depreciation amounting to Rs. 1.52 crores. The AO did not allow the set-off in the final assessment order, despite allowing it in the draft order, citing the decision in Times Guaranty Ltd. The assessee argued that unabsorbed depreciation from earlier years should be carried forward and set off without any limit, as per the amended section 32(2) of the Act and supported by the Gujarat High Court's decision in General Motors India Private Limited.

The Tribunal, following the precedent set by the Gujarat High Court and other Tribunal decisions, allowed the set-off of unabsorbed depreciation, reversing the AO's disallowance.

3. Inclusion of Selling Expenses for Determining the Value of the Brand:
In the appeal for AY 2009-10, the AO challenged the DRP's direction to exclude selling expenses while determining the value of the brand. However, since the Tribunal had already held that AMP expenditure is not an international transaction, the issue of excluding certain items for adjustments became infructuous.

4. Application of the Bright Line Test (BLT) Method:
The AO also challenged the DRP's direction regarding the application of the BLT method. The Tribunal, referencing the Delhi High Court's decision, held that the BLT method cannot be applied to determine the ALP of international transactions. Consequently, the Tribunal decided this issue against the AO.

Conclusion:
The Tribunal allowed the appeals filed by the assessee for all three assessment years, directing the deletion of TP adjustments related to AMP expenses and allowing the set-off of unabsorbed depreciation. The appeals filed by the AO for both assessment years were dismissed. The Tribunal emphasized the absence of any agreement for sharing AMP expenses and the necessity to avoid unnecessary litigation, settling the issues conclusively in favor of the assessee.

 

 

 

 

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