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2016 (1) TMI 131 - AT - Income Tax


Issues Involved:
1. Taxability of advertisement revenue.
2. Treatment of fee received from giving distribution rights.

Detailed Analysis:

1. Taxability of Advertisement Revenue:

The assessee, M/s NGC Network Asia, LLC, contended that under the new agreement effective from 1.5.2006, the relationship with NGC India was on a "Principal to Principal" basis, thus NGC India should not be considered a dependent agent, and consequently, the assessee should not have a Permanent Establishment (PE) in India. The assessee argued that the advertisement revenue was not taxable in India, as NGC India was acting independently, and the transactions were at arm's length as certified by the Transfer Pricing Officer (TPO).

The assessing officer (AO) disagreed, holding that the "advertisement airtime" could not be considered "goods" capable of being sold independently. The AO noted that NGC India procured advertisements using the assessee's brand and that the telecasting of programs and advertisements were inseparable activities. Therefore, NGC India was deemed a functional agent of the assessee, making the assessee's advertisement revenue taxable in India.

The Tribunal examined whether "advertisement airtime" could be classified as "goods." It concluded that advertisement airtime does not meet the criteria of goods as it cannot be used independently without the assessee's involvement in telecasting. The Tribunal upheld the AO's view that NGC India was a dependent agent, thus constituting a PE for the assessee in India under Article 5(4)(a) of the India-US DTAA. Consequently, the advertisement revenue was taxable in India.

2. Treatment of Fee Received from Giving Distribution Rights:

The assessee received fees from NGC India for the distribution rights of its channels, which the AO treated as "royalty" under Article 12 of the India-US DTAA and Section 9(1)(vi) of the Income Tax Act. The AO argued that the distribution rights included restrictions on the use of trademarks and copyrights, thus falling under the definition of royalty.

The assessee contended that the distribution rights were not in the nature of copyright but were broadcasting reproduction rights, distinct from copyright. The assessee argued that the payment received was not for the use of any copyright but for the commercial right to distribute the channels.

The Tribunal noted that the AO had not critically analyzed the provisions of the treaty or the Income Tax Act. It highlighted the need to examine whether the payment for distribution rights falls under the definition of "royalty," especially considering the insertion of Explanation 6 to Section 9(1)(vi) by the Finance Act, 2012, which includes transmission by satellite or similar technology in the definition of "process."

The Tribunal set aside the AO's order on this issue, directing a fresh examination considering the new legal provisions and the Tribunal's findings on the existence of a dependent agent PE.

Conclusion:

The Tribunal concluded that NGC India was a dependent agent of the assessee, thus constituting a PE in India. The advertisement revenue was taxable in India, and the issue of distribution rights was remanded to the AO for a fresh examination. The Tribunal's decisions for AY 2007-08 were applied to AY 2008-09 as well. Both appeals were partly allowed for statistical purposes.

 

 

 

 

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