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2023 (11) TMI 573 - AT - CustomsGross Undervaluation - meaning of value and transaction value - order is challenged on the ground that provisional assessment is in itself is an evidence that Appellants had not voluntarily accepted the value @Rs 1799/- per piece - HELD THAT - Section 14(1) is a deeming provision as it talks of deemed value of such goods. Therefore normally the Assessing Officer is supposed to act on the basis of price which is actually paid and treat the same as assessable value/transaction value of the goods. This ordinarily is the course of action which needs to be followed by the Assessing Officer. This principle of arriving at transaction value to be the assessable value applies. That is also the effect of Rule 3(1) and Rule 4(1) of the Customs Valuation Rules. The authority is thus bound to accept price actually paid or payable for goods as the transaction value - In order to invoke such a provision it is incumbent upon the Assessing Officer to give reasons as to why the transaction value declared in the Bills of Entry was being rejected; to establish that the price is not the sole consideration; and to give the reasons supported by material on the basis of which the Assessing Officer arrives at his own assessable value. In COMMISSIONER OF CUSTOMS CALCUTTA VERSUS SOUTH INDIA TELEVISION (P) LTD. 2007 (7) TMI 9 - SUPREME COURT the Court explained as to how the value is derived from the price and under what circumstances the deemed value mentioned in Section 14(1) can be departed with and held that Once the Department discharges the burden of proof to the above extent by producing evidence of contemporaneous imports at higher price the onus shifts to the importer to establish that the invoice relied on by him is valid. Therefore the charge of under-invoicing has to be supported by evidence of prices of contemporaneous imports of like goods. It is found that the Assessing Officer was having a valid and enough evidence for rejection of the transaction value as declared by the appellant in their bill of entry by resorting to Rule 3 (4) of the Customs Valuation Rules 2007. Since the value of identical and similar goods at the contemporary import time was also could not be ascertained we feel that the resorting the valuation under Rule 7 of the Customs Valuation Rules by the Department is legally sustainable in the facts and circumstances of this case - it is also observed that in the present case also there is sufficient admission of the authorized representative of the appellants for the value of contemporaneous import of similar goods shown by the department. There is no infirmity in the order-in-original under challenge - Appeal dismissed.
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