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2024 (8) TMI 1016 - AT - Income TaxAddition u/s 37(1) - disallowance of advertisement expenses - allowability of expenditure as per Indian Medical Council Guidelines 2002 - CIT(A) erred in restricting the disallowances to 50% without any verification and providing reasons for such estimation of partial relief - as per AO assessee was specifically asked with respect to the claim of the advertisement expenditure during the assessment proceedings to substantiate the same that does not fall under unethical Acts under the professional conduct Etiquette and Ethics Regulations 2002 of Indian Medical Council HELD THAT - Assessee has failed to respond to any of the notices during the assessment proceedings. Subsequently during the First Appellate Proceedings assessee submitted various documents before the CIT(A) for which the Remand Report was obtained from the AO regarding verification of allowability of such expenditure. AO in his Remand Report objecting to such expenditure which is an offence or which is prohibited by law shall not be deemed to have been incurred for the purpose of business. In addition to the above the AO also objected to the non submission of bank statements to prove the payments made to the advertisers. Further in the Remand Report we find that AO has objected to the non-submission of details of TDS on the various payments made to the advertisers including the bank statements in support of the payments made to the advertisers. We also find that the assessee has not substantiated the claim of expenditure which are to be allowed under the Indian Medical Council professional conduct Etiquette and Ethics Regulations 2002. CIT(A) has also not adjudicated the case with respect to allowability of expenditure as per Indian Medical Council Guidelines 2002. Chapter 6 of the Indian Medical Council Act 1956 professional conduct Etiquette and Ethics Regulations 2002 prohibits even the institutions and organizations to solicit patients either directly or indirectly. We are therefore of the considered view that the assessee has violated the provisions of Indian Medical Council Act 1956 professional conduct Etiquette and Ethics Regulations 2002. There is no merit in the arguments of assessee has made public only the services offered by the assessee which in our opinion construes advertisement. Further we also find that CIT(A) has erred in estimating the disallowances and restricting to 50% of the expenditure claimed by the assessee without providing any valid reasoning and hence we are inclined to set aside the order of the CIT(A) thereby restoring the order of the AO on this issue. Accordingly the appeal of the assessee is dismissed.
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