No expenditure allowable for and from the assessment year 1979-80.

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..... rovides for the disallowance of expenditure incurred by an assessee on advertisement in any souvenir brochure, tract, pamphlet or the like published by a political party. This amendment is operative from the 1st April, 1979. Sub-section (3A) of section 37, which was inserted by the Finance Act, 1978 and which also takes effect from the 1st April, 1979, imposes a ceiling on expenditure on advertise .....

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..... ments are for any oblique purpose or are donations in the garb of advertisements which will take them outside the ambit of the said section/rule. The effect of the advertisements which will take them outside the ambit of the said section/rule. The effect of the advertisements not appearing at all or appearing after an unreasonably long time may indicate the existence of an oblique purpose unconnec .....

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