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TMI BlogAdvertisements by Mutual FundsX X X X Extracts X X X X X X X X Extracts X X X X ..... ds As you are aware, SEBI had earlier issued a set of guidelines on the captioned subject vide Circular No. MFD/CIR/4/51/2000 dated June 05, 2000. With an objective to improve the standard of disclosures in advertisements, effective implementation of regulatory intent and to remove difficulties in the application of Regulations, the following guidelines are being issued after c ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... the display area, on white background. The compliance officers shall ensure that the statement appearing in such advertisements are in legible font. 2. Advertisements through Audio-Visual Media Likewise, in advertisements through audio-visual media like television, a statement Mutual Fund investments are subject to market risks, read the offer document carefully before in ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... gement companies. The above guidelines are also applicable for sales literature. With a view to broaden the definition of sales literature as specified in the Guidelines, it is clarified that it shall also include fund fact sheets, research reports, newsletters, performance reports or summaries, telemarketing scripts, seminar texts, press releases and reprints or excerpts of any other ad ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... schemes have very short investment horizon, the mutual funds while advertising simple annualized returns of such schemes based on a period of 30 days can also advertise simple annualized returns based on 15 day period. (iii) Impact of Distribution Taxes: While advertising returns by assuming reinvestment of dividends, if distribution taxes are excluded while calculating the returns, thi ..... X X X X Extracts X X X X X X X X Extracts X X X X
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