Royalty, advertisement cost excluded from assessable value in related party imports.

The appellant contested the inclusion of royalty and advertisement costs in the assessable value of imported goods under the Customs Valuation Rules 2007 for related party transactions. The Supreme Court agreed with the Customs, Excise and Service Tax Appellate Tribunal (CESTAT) that the appellant's responsibility for sales, distribution, and related expenditures, as per the agreement with the seller, does not trigger Rule 10(1)(e). Consequently, the appeal was dismissed. .....

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