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Issues involved:
1. Disallowance of commission paid to Multiple Web Solutions Private Limited. Detailed Analysis: 1. The issue in this case revolves around the disallowance of a payment claimed as commission to a company for advertisement purposes. The Assessing Officer found that the payment was not for commission but for product advertisement on the website of the company. Despite the advertisement, no sales were affected, and no queries were received. The Assessing Officer disallowed the claimed amount as a business expenditure due to the lack of nexus between the payment and sales. 2. The assessee contended that the increase in sales indicated the effectiveness of the advertisement, arguing that the Assessing Officer overstepped jurisdiction by questioning the business promotion aspect of the expenditure. The CIT (Appeals) upheld the disallowance, emphasizing the failure to establish a connection between the commission payment and sales. 3. The Tribunal considered the essential conditions for business expenditure deduction under section 37 of the Income-tax Act. It was highlighted that expenditure should be incurred wholly and exclusively for business purposes. Referring to legal precedents, it was established that the expenditure must have a direct nexus with the business and be reasonable and genuine. The Tribunal noted the lack of a written agreement between the parties and the absence of sales or queries through the website despite the payment for advertisement. 4. After analyzing the facts, the Tribunal found the expenditure unreasonable and out of proportion but acknowledged that the business might have derived some benefit from the advertisement. Consequently, the Tribunal modified the decision, allowing a partial deduction of Rs. 1,00,000 out of the claimed Rs. 2,51,725. The Tribunal concluded that while the entire expenditure should not be disallowed, a portion of it could be considered a legitimate business expense. 5. Ultimately, the Tribunal partly allowed the appeal, modifying the decision of the Commissioner of Income-tax (Appeals) and granting a partial deduction to the assessee.
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