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2023 (1) TMI 1197 - AT - Income Tax


Issues Involved:
1. Addition on account of difference in the arms length price (ALP) of advertisement, marketing, and promotion (AMP) expenses.
2. Disallowance of AMP expenses under Section 37 of the Act.
3. Disallowance of expenditure incurred on credit card.
4. Disallowance of expenditure on account of daughter's marriage fund.
5. Disallowance of loss claimed under the head "extraordinary item."
6. Disallowance of interest paid on account of short payment/delay in deposit of TDS.
7. Disallowance of credit balance written back and treated as income under Section 41(1) of the Act.
8. Disallowance of expenditure claimed towards travelling and conveyance.
9. Disallowance of expenses on account of presents/gifts and personnel compensation cost and personnel relocation expenses.
10. Relief from double taxation under Section 90/91 of the Act.
11. Deduction of education cess as business expenditure.

Detailed Analysis:

1. Addition on account of difference in the arms length price (ALP) of advertisement, marketing, and promotion (AMP) expenses:
The assessee, a subsidiary of Whirlpool USA, incurred AMP expenses of Rs.60,75,36,000, which the Transfer Pricing Officer (TPO) benchmarked separately, treating it as an international transaction. The TPO applied the Bright Line Test (BLT) and proposed an adjustment of Rs.63,54,65,205 on a protective basis and Rs.89,75,858 on a substantive basis using the Transactional Net Margin Method (TNMM). The assessee objected, arguing that AMP expenses were for promoting its own products in India and not the AE's brand. The Tribunal found no difference in the factual matrix compared to preceding years and followed the Delhi High Court's decision, which held that AMP expenses could not be treated as an international transaction. The adjustment was deleted.

2. Disallowance of AMP expenses under Section 37 of the Act:
The Assessing Officer disallowed AMP expenses of Rs.60,67,69,273, considering them as promoting the AE's brand. The Tribunal, following the Delhi High Court's consistent view, held that incidental benefits to Whirlpool USA did not disqualify the expenses from being deductible under Section 37. The disallowance was deleted.

3. Disallowance of expenditure incurred on credit card:
The Assessing Officer disallowed Rs.26,20,527 due to unreconciled credit card expenses. The Tribunal restored the issue to the Assessing Officer for verifying the actual difference, which the assessee claimed to be Rs.1,35,450. The ground was allowed for statistical purposes.

4. Disallowance of expenditure on account of daughter's marriage fund:
The Assessing Officer disallowed Rs.41,60,000, considering it not for business purposes. The Tribunal restored the issue to the Assessing Officer for verification, following the decision in the assessee's case for the assessment year 2015-16. The ground was allowed for statistical purposes.

5. Disallowance of loss claimed under the head "extraordinary item":
The Assessing Officer disallowed Rs.80,00,000 claimed as a provision for flood-related losses, as the insurance claim was not settled in the impugned year. The Tribunal upheld the disallowance, finding no evidence of claim settlement in the relevant year.

6. Disallowance of interest paid on account of short payment/delay in deposit of TDS:
The assessee did not press this ground due to the small amount involved. The ground was dismissed as not pressed.

7. Disallowance of credit balance written back and treated as income under Section 41(1) of the Act:
The Assessing Officer added Rs.1,41,16,261 as income under Section 41(1). The assessee claimed it was already offered to tax. The Tribunal restored the issue to the Assessing Officer for verification. The ground was allowed for statistical purposes.

8. Disallowance of expenditure claimed towards travelling and conveyance:
The Assessing Officer disallowed 10% of the travelling and conveyance expenses on an ad hoc basis. The Tribunal found the disallowance unsustainable due to lack of valid reasoning and deleted it. The ground was allowed.

9. Disallowance of expenses on account of presents/gifts and personnel compensation cost and personnel relocation expenses:
The Assessing Officer disallowed these expenses, considering them not for business purposes. The Tribunal held that the expenses were for the benefit of employees and deleted the disallowance. The ground was allowed.

10. Relief from double taxation under Section 90/91 of the Act:
The Assessing Officer disallowed foreign tax credit due to lack of certificates. The Tribunal restored the issue for fresh adjudication after verification of certificates. The ground was allowed for statistical purposes.

11. Deduction of education cess as business expenditure:
The Tribunal disallowed the claim based on the retrospective amendment to Section 40(a)(ii) of the Act, which included cess as part of income-tax. The ground was dismissed.

Conclusion:
The appeal was partly allowed, with several issues restored to the Assessing Officer for verification and fresh adjudication. The Tribunal followed precedents and statutory amendments to decide the issues.

 

 

 

 

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