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2023 (4) TMI 347 - AT - Service Tax


Issues involved:
The issues involved in the judgment are whether the remuneration received by the appellant for playing cricket and brand promotion is taxable under service tax, and whether the demand of service tax on remuneration received from M/s. Nike India Pvt. Limited is sustainable.

Issue 1: Taxability of remuneration for playing cricket:
The appellant, a cricket player, received remuneration for playing in the Indian Premier League for a team owned by KPH Dreams Cricket Pvt. Limited. The department contended that the appellant provided services of brand promotion, falling under Business Auxiliary Service and thus taxable under service tax. However, the appellant argued that the remuneration was for employment with KPH and not for brand promotion. The Tribunal referred to various judgments and held that the arrangement between the cricket player and the team owner is one of employment, not brand promotion. Therefore, the demand under Business Auxiliary Service was not sustainable.

Issue 2: Taxability of remuneration from M/s. Nike India Pvt. Limited:
Regarding the remuneration received from M/s. Nike India Pvt. Limited for brand promotion activities, the appellant claimed that after deducting the remuneration from KPH, the amount fell below the threshold limit for small scale exemption. The Tribunal found that the appellant was indeed involved in direct brand promotion for M/s. Nike India Pvt. Limited. However, since the remuneration received from KPH did not involve any service, the appellant was eligible for the small scale exemption. The Revenue was directed to verify the calculation, and the demand raised in the impugned orders was held to be not sustainable.

Separate Judgement:
The judgment was delivered by Mr. Ramesh Nair, Member (Judicial) and Mr. C.L. Mahar, Member (Technical) at the Appellate Tribunal CESTAT Ahmedabad.

 

 

 

 

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