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Issues:
1. Department's appeal against partial relief given to assessee by CIT(A). 2. Assessee's cross-objection regarding disallowance of advertisement expenses. 3. Department's appeal against deletion of addition under IT Act. 4. Assessee's cross-objection regarding disallowance of advertisement expenses. Issue 1: Department's appeal against partial relief given to assessee by CIT(A): The Department appealed against the partial relief granted to the assessee by the Commissioner of Income-tax (Appeals) [CIT(A)] for the assessment year 1994-95. The Assessing Officer (AO) had computed the income at Rs. 3,77,127 after scrutiny, which was contested by the assessee. The CIT(A) provided some relief to the assessee, leading to the Department's appeal before the Appellate Tribunal. Upon review, the Tribunal found the CIT(A)'s order detailed and supported by evidence, upholding the decision. Issue 2: Assessee's cross-objection regarding disallowance of advertisement expenses: The assessee filed a cross-objection concerning the disallowance of Rs. 50,142 under 'advertisement' expenses paid to two entities. The Tribunal considered the arguments presented by both sides. The Departmental Representative contended that the CIT(A) did not delve into the specifics of each expenditure item. However, after examining the CIT(A)'s order, the Tribunal found it comprehensive and supported by evidence, concluding that the disallowance was justified. Issue 3: Department's appeal against deletion of addition under IT Act: The Department appealed against the deletion of an addition of Rs. 1,50,000 made under the Income Tax Act. The Departmental Representative argued that the CIT(A) overlooked the fact that the genuineness of a loan of Rs. 50,000 could not be proven. The assessee admitted the inability to substantiate the genuineness of the loan in court. The Tribunal reviewed the order and upheld the deletion of Rs. 1 lakh while agreeing that the addition of Rs. 50,000, unsupported by evidence, should stand. Issue 4: Assessee's cross-objection regarding disallowance of advertisement expenses: The assessee's cross-objection pertained to the disallowance of Rs. 50,142 for advertisement expenses paid to two entities. The Tribunal considered the arguments put forth by the assessee's counsel and the Departmental Representative. The counsel argued that the disallowance was unjustified as the advertisement was essential for a mythological and old picture. However, the Departmental Representative contended that the necessity of the special advertisement charges was not adequately explained. The Tribunal noted that the AO did not issue a show-cause notice regarding the additional advertisement charges, leading to a decision to send the issue back to the AO for further examination to establish the genuineness of the submissions. Consequently, the Department's appeal was partly allowed, and the assessee's cross-objection was allowed for statistical purposes.
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