The CESTAT held that the advertisement charges collected by the appellant as reimbursement expense...

The CESTAT held that the advertisement charges collected by the appellant as reimbursement expense cannot be included in the gross value of franchise service. The revenue's case was based on Rule 5(1) and 5(2) of the Service Tax (Determination of Value) Rules, 2006, which were held unconstitutional and ultra vires the Finance Act, 1994. The advertisement expenses were ultimately borne by the franchisees as part of their business expenses and cannot be included in the gross value of franchise service. Consequently, the impugned order allowing the revenue's appeal was set aside, and the appeal was allowed. .....

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