Heavy expenditure incurred on brand promotion - Making of an ...
Brand Promotion Costs: Record Keeping Doesn't Decide Allowability, Focus on Nature of Expense Instead.
December 17, 2011
Case Laws Income Tax AT
Heavy expenditure incurred on brand promotion - Making of an entry or absence of an entry does not determine the allowability or otherwise of the item of expenditure and the same can not be considered to be a factor adverse, if the expenditure is otherwise of allowable nature.... - AT
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