Public Relation - Taxable Services - As appliable on or before 30-6-2012 - Service Tax

Public Relation (w.e.f. 1-5-2006 ) What is taxable - 65(105)(zzzs) Any service provided or to be provided to any person, by any other person, in relation to managing the public relations of such person, in any manner; Who is the receiver of service Any person Who is the provider of service Any person Who is liable to pay service tax Any person who is providing services Meaning of public relation - 65(86c) "public relations" includes strategic counselling based on industry, media and perception research, corporate image management, media relations, media training, press release, press conference, financial public relations, brand support, brand launch, retail support and promotions, events and communications and crisis communications; Comments A. As per Paragraph No 6. of Circular No. 96/7/2007 dated 23/8/2007 states that :- "6. This circular supersedes all circulars, clarifications and communications, other than Orders issued under section 37B of the Central Excise Act, 1944 (as made applicable to service tax by section 83 of the Finance Act, 1994), issued from time to time by the CBEC, DG (Service Tax) and various field formations on all technical issues including the scope and classification of taxable services, valuation of taxable services, export of services, services received from outside India, scope of exemptions and all other matters on levy of service tax. With the issue of this circular, all earlier clarifications issued on technical issues relating to service tax stand withdrawn."