Promotion or marketing of a brand of goods, service, event or endorsement of name - Taxable Services - As appliable on or before 30-6-2012 - Service Tax

Promoting a brand of goods, services, events, business entities, etc (w.e.f. 1-7-2010 ) What is taxable - 65(105)(zzzzq) Any services provided or to be provided to any person, by any other person, through a business entity or otherwise, under a contract for promotion or marketing of a brand of goods, service, event or endorsement of name, including a trade name, logo or house mark of a business entity by appearing in advertisement and promotional event or carrying out any promotional activity for such goods, service or event. Explanation. For the purposes of this sub-clause, "brand" includes symbol, monogram, label, signature or invented words which indicate connection with the said goods, service, event or business entity; Who is the receiver of service Any person Who is the provider of service Any other person