23.88 crore cumulative enrolments in Pradhan Mantri Suraksha Bima Yojana since its launch

Pradhan Mantri Suraksha Bima Yojana (PMSBY) was launched on 9^th May, 2015 with a view to enhance the level of insurance penetration in the country and to provide insurance cover to common people, especially poor and the under-privileged sections of the society. This was stated by Union Minister of State for Finance Dr Bhagwat Kisanrao Karad in a written reply to a question in Lok Sabha today.

The Minister stated that the enrolments under PMSBY have gradually increased since its launch with cumulative enrolments of 23.88 crore upto 21^st July, 2021.

Giving details of some of the steps taken to increase the awareness about the scheme among the people, the Minister stated the following: -

• The Public Sector insurance companies and banks organize campaign through media to create awareness amongst large sections of population and also carry outreach efforts to facilitate access to the schemes.
• Regular advertisements about PMSBY are being carried through newspapers, TV and Radio.
• An exclusive website www.jansuraksha.gov.in has been created to host all relevant material / information including forms, rules, frequently asked questions (FAQs) etc. related to this scheme.
• Posters and banners about the scheme are displayed at prominent places in bank branches and Insurance Companies across the country.