Marketing

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..... by Dr. C. B. Mamoria and B. L. Joshi is very important and instructive in this context. "Marketing" includes all activities involved in the creation of place, time and possession utilities. Place utility is created when goods and services are available at the places they are needed, time utility when they are needed, and possession utility when they are transferred to those who need th .....

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..... 969 Edn., Vol. 10, 133, says that As an economic concept the term 'marketing' is susceptible of various interpretations. It was pointed out that a common but fallacious theory was that it was concerned chiefly, if not wholly, with finished goods and was the activity of specialized class of middlemen or that it was limited to adding time, place and possibly possession utilities to complet .....

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