Marketing and advertising activities undertaken for ICICI Bank - ...
ICICI Bank's Marketing Activities Face Service Tax Demand for Non-Compliance with Business Auxiliary Service Rules.
January 25, 2016
Case Laws Service Tax AT
Marketing and advertising activities undertaken for ICICI Bank - The respondent has not been able to demonstrate as to how and on what basis it had a bonafide belief that the impugned service did not fall under BAS. - Demand of service tax confirmed - AT
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